Brand Identity and Video Production for a Television Talk Show

Unicorn Factory was initiated as a television talk show for Sri Lankan entrepreneurs & currently evolving into an entrepreneurship educational platform.

Our team of creatives are currently working with Unicorn Factory as a creative partner providing a broad array of solutions from branding, to video production, to digital marketing.

One of our key objectives was to keep the brand identity consistent throughout the entire appearance on different mediums. 

When we created the identity design, we made sure it was functional in every possible way including production set, lighting, video animations, print design, & social media content.

Another key element was to convey the right message to the right target audience. Understanding the brand voice and making it relatable to the audience was crucial during the brand execution

Even though this program was initially planned to be a television talk show, we gave special focus to social media when designing program segments.

We understood that the audience behaviour and the platform nature are different for each social media platform. Not only the content format is different from YouTube to TikTok, but also how people consume content is different.

We divided the program into 3 segments and we designed each segment targeting each social media platform. 

For example, 1st segment was designed specially for Tiktok’s nature and the 2nd segment was designed for Facebook’s nature.

Here is one of the episodes...