Eventora is a self-initiated brand

Eventora is a self-initiated brand identity concept for a B2B event-tech SaaS platform. I explored how an existing SaaS brand could be refined into a more distinctive and scalable visual system for a public launch. The work focuses on creating a consistent relationship between the brand identity and product experience from the logo and color system to typography, iconography, graphic elements, website direction, and product UI. I kept the visual language clean and flexible so it could work across marketing, web, and product without feeling disconnected.