I went cold turkey on by London FI went cold turkey on by London F

I went cold turkey on

London F

Content Creator

Social Media Manager

Social Media Strategist

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Grammarly

Instagram

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Posted Jan 29, 2026

I went cold turkey on engagement. Stopped commenting. Stopped interacting. Just posted. The result? Reach dropped significantly even though I was still posti...

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I went cold turkey on

London F

Content Creator

Social Media Manager

Social Media Strategist

Canva

Grammarly

Instagram

I went cold turkey on engagement. Stopped commenting. Stopped interacting. Just posted.

The result? Reach dropped significantly even though I was still posting content.

Left image: 267 comments when I had a full rhythm in place, posting + engaging consistently.

Right image: 40 comments when I posted but didn't engage with others.

What this proves: Social platforms reward ecosystems, not just content. Posting is one part. Engaging with others, commenting, interacting, showing up, signals positively and is rewarding.

This is what I'm telling more and more of my clients this year: "it's not just about posting. It's about building a rhythm that the rewards all your efforts".

Like this project

Posted Jan 29, 2026

I went cold turkey on engagement. Stopped commenting. Stopped interacting. Just posted. The result? Reach dropped significantly even though I was still posti...

Likes

Views

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I went cold turkey on engagement. Stopped commenting. Stopped interacting. Just posted.

The result? Reach dropped significantly even though I was still posting content.

Left image: 267 comments when I had a full rhythm in place, posting + engaging consistently.

Right image: 40 comments when I posted but didn't engage with others.

What this proves: Social platforms reward ecosystems, not just content. Posting is one part. Engaging with others, commenting, interacting, showing up, signals positively and is rewarding.

This is what I'm telling more and more of my clients this year: "it's not just about posting. It's about building a rhythm that the rewards all your efforts".