Jamujamu Beauty & Wellness Brand | Logo & Brand Design

Jamujamu is a wellness-driven beauty brand inspired by the ancient Indonesian tradition of Jamu; a natural approach to healing and self-care. They craft clean, multi-use products that nourish skin, hair, and soul using sustainable, plant-based ingredients.

Rooted in culture and designed for modern lifestyles, Jamujamu is made for health-conscious women who value simplicity, nature, and holistic beauty. The mission is to bring the soothing power of tradition into your daily routine; reviving ancient rituals for modern self-care.

The goal was to create a logo that feels ancient, minimalist, and luxurious, yet still approachable and modern, with a clear connection to Indonesian roots and subtle Western influence.

The main challenge was typography.

The client wanted the logo to incorporate Kawi script, an ancient script rarely recognized by modern audiences today. While culturally rich, Kawi script can feel unfamiliar, complex, and difficult to read—especially for a contemporary wellness brand.

The task was to:

Retain the historical and cultural essence of Kawi script

Simplify and retouch it into a minimalist form

Make the logo feel approachable, premium, and modern

Ensure people instantly recognize it as a jamu brand, not just an abstract symbol

I approached the logo as a bridge between tradition, feminine, and modernity.

The Kawi script was carefully reinterpreted—refined in structure, spacing, and stroke weight—so it feels cleaner and more balanced while preserving its ancient character. The forms were simplified to remove visual noise, making the logo readable and adaptable across modern applications.

Minimalist principles were applied to give the brand a sense of luxury, while warm proportions and subtle organic curves helped maintain an approachable, human feel. The overall visual direction subtly blends Indonesian heritage with Western simplicity, reflecting the client’s cultural background.

By simplifying and retouching the Kawi letterforms, the logo achieves a balance between tradition and clarity. Minimalist structure and thoughtful proportions help position Jamujamu as a premium yet welcoming wellness brand, with a strong connection to Indonesian heritage and subtle Western influence.