Built with Framer

Caswell Commercial | Brand Design + Framer Design & Development

Carolyn Marie

Verified

I had the pleasure of helping the Caswell Commercial team redesign their brand identity and develop a Framer website for their commercial real estate brokerage in Austin, TX to better reflect the quality of their services experience bona fides.

They wanted their branding to set them apart from what they felt were industry clichés and overused colors.

To help establish a clear and mutual understanding of where they are and where they’d like to go, I request my clients complete my comprehensive Brand Questionnaire to help when I begin visually mapping and documenting stylistic and industry design themes that resonate with their vision.
Caswell Commercial's Brand Guidelines
After a detailed mapping of the their preferences and design exploration, we settled on a combination of Big Shoulders Type and Messapia Bold for the logotype. They quickly preferred the monogram using Big Shoulders Type within a framed shape -- a cleanly balanced modern design.

The primary & secondary typography used reflects stability and employs timeless proportions and geometry.

To ensure all important information is highly-legible and accessible to their clients, the tertiary typeface used in paragraphs and formatted text, is Inclusive Sans, a typeface designed for accessibility and legibility across digital and print mediums. The colors are swatched from images of the surrounding Austin area and offer a sophisticated palette without and harsh contrasts or accent colors.
For their website, they wanted a modern and minimal website that functioned as digital business card and repository for downloadable property flyers. To help pre-qualify inquiries they wanted to avoid common industry patterns of grid and map views of properties commonly seen in residential real estate websites.

The Framer CMS is used manage content for the areas most frequently edited by clients: team bios & property portfolio.

Clients completed a Website Copy Notion document that helped to outline the sitemap, define calls to action, and clarify the specific copy to include on each page.
Caswell Commercial website fly-through. Made in Framer.
Since our initial project has wrapped, we have continued our collaboration on a customizable Property Flyer template using Figma Buzz that includes the updated branding. This serves to help keep downloadable flyers linked in the Framer CMS current with the Caswell Commercial portfolio of properties.
Like this project

What the client had to say

Carolyn was fantastic to work with. She was extremely patient with us as we worked through the creative design process. Her ability to quickly make changes and implement our design ideas proved her proficiency in Framer.

Russ Howard, Caswell Commercial

Jun 30, 2025, Client

Posted Jul 6, 2025

Redesigned brand identity & Framer website development for Caswell Commercial.

Likes

0

Views

1

Timeline

May 14, 2025 - Jun 25, 2025

Clients

Caswell Commercial

BitBox by Bit Parts | Framer E-Commerce Site + Landing Pages
BitBox by Bit Parts | Framer E-Commerce Site + Landing Pages
Trially AI | Framer Site Development
Trially AI | Framer Site Development
Editify by Shopvana | Framer Landing Page
Editify by Shopvana | Framer Landing Page
DRIVE | Framer Landing Page Concept
DRIVE | Framer Landing Page Concept

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc