Experts4Insurance — B2B marketplace · insurance experts by Arsen GoianExperts4Insurance — B2B marketplace · insurance experts by Arsen Goian

Experts4Insurance — B2B marketplace · insurance experts

Arsen Goian

Arsen Goian

German marketplace connecting insurance companies with experienced experts: search, requests, contracts and invoicing in one place.
Role: Team lead and software architect @ WeDo; backend and integrations
Client: German insurance-industry startup
Team: 4–5 developers over six years
Period: 2020–2026

Challenge

German insurers regularly need experienced specialists on demand, while many seasoned insurance professionals want to keep consulting on their own terms. The startup wanted a marketplace where companies search experts by competence and availability, send requests and sign contracts, while the platform takes care of the paperwork: proposals, contracts and correct invoices. Everything had to work in German and English and stay maintainable for years.

Solution

WeDo grew the product from an MVP in 2020 into a large Laravel and Vue 2 application. Experts describe their skills through a structured competence catalogue and can import their profile from LinkedIn; companies search, request and contract them. Contracts are generated from templates, invoices pass IBAN validation and render to PDF, and a multi-step manual invoicing flow involves admins. Realtime notifications run on Laravel WebSockets. I set up the architecture, led the team and owned integrations and infrastructure.

Key features

Landing pages for companies and experts; expert search by competence, region and rate
Structured competence tree and multi-step onboarding with LinkedIn import
Requests, offers, contracts; invoices with IBAN check and PDF generation
Admin back-office: requests, budgets, offers, clients, experts and content
DE/EN localisation, realtime notifications, Docker, SonarQube, Swagger

Outcome

Live at experts4insurance.com; 3,700+ commits over six years by a WeDo team of 4–5 developers

Stack

Laravel, Vue 2, MySQL, Laravel WebSockets, TipTap, amCharts, AWS S3, Docker, SonarQube
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Posted Oct 22, 2026

German marketplace connecting insurance companies with experienced experts: search, requests, contracts and invoicing in one place.

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Timeline

Mar 1, 2020 - Jan 28, 2026

Clients

WeDo