About the project
Eve Wellness, a health and wellness brand, seeks a website redesign for improved eCommerce user experience and alignment with their new brand identity. The redesign covers key eCommerce optimisation and content pages within the Shopify Broadcast theme.
My role in the project:
Style Guide Development: Create a style guide encompassing typography, colours, buttons and visual elements to ensure brand consistency.
Design Iteration: Developing initial designs for crucial pages, incorporating client feedback, and refining the designs in collaboration with MR's internal dev team.
Responsive Design: Adapting designs to provide a seamless expereince on both mobile (375px) and desktop (1440px) screens.
Customisation: Implementing design changes and customisation within the Shopify broadcast theme for Homepage, PLP, PDD, Search Results, Mini cart and more.
Content Page: Designing content pages like 'About Us', 'Friends with Benefits' and create custome templates for consitent layout.
Deliver: Collaborating with developers to ensure the feasibile implementation of design and delivering the final designs post client approval.
Throughout the UI Designer's efforts, Eve Wellness website now boasts an aesthetically pelase and user-friendly design. The brand's identity is effectively communicated, resulting in improved user engagement and streamlined navigation across eCommerce and content pages.
