Malibu Beachwear | Christmas Campaign on Instagram 🎄🎄🎄

The Malibu brand was established in 2012, born from the founder love of travel, beach getaways and island wear. 

What started as a passion project with a humble selection of beachwear offerings and a dream, has grown into an even stronger passion project with more diverse shelves, all-original designs and resort-wear creations, and even bigger dreams. 

Malibu carries swimwear designs, crafted completely in-house with the finest materials, sun-kissed threads and drops of golden sun.

Malibu Beachwear's Christmas Giveaway centers around the theme of 'self-love and self-care.' Partnering with Anatomy, we're thrilled to offer their renowned customizable journals as prizes for two lucky winners on Malibu Beachwear's Instagram this festive season.

As the social media creator and brand manager for Malibu Beachwear, I designed a 9-post campaign to celebrate the season of giving. Inspired by the festive colors of red and green with a touch of sparkle, the campaign brought a lively holiday vibe to Malibu Beachwear's social media channels.

The campaign centered on the theme of 'self-love and self-care,' aiming to raise awareness about mental health and encourage the community to participate in the giveaway. Through this, we highlighted journaling as a simple yet powerful tool for self-expression and self-healing.

Every post was carefully crafted to maintain the brand's coherence while adding a sprinkle of festive magic to this holiday season.

Love what you see? If this resonates with you and your brand, and you'd like something similar for your social media, let’s connect and bring your vision to life! ✨