INSTEA | Social Media Creator, Photography & Content Planning
Yuen Yoke Fong
Client : Instea @ SS2 Branch
Instea Creative Tea & Coffee Bar is a place that serves creative tea that infuses with inspiration to spark ideas or conversations.
Founded by John Chua, he has a keen experience in the franchise business. He founded Instea international 2018 that aims to transform the culture of drinking tea in this new era by constantly pushing boundaries to be innovative.
Check them out here ⬇⬇⬇
Campaign : Instea SS2 Branch – Social Media Content Creator
The primary goal of this hire is to manage Instea SS2's social media channels—Instagram and Facebook—while creating fresh, engaging content to showcase their latest drinks, offerings, and promotions.
Job : Social Media content creator for Instea Creative Tea & Coffee Bar at SS2
For about 3 months, I managed Instea @ SS2's social media - Instagram and Facebook - in content planning, creation, and photography to establish a cohesive online presence.
Developed illustrated map of Instea SS2 branch, along with the Instgaram Content Write up & grid planning.
I developed content calendars, aligning with the brand’s promotions and events, ensuring consistency in posting schedules. The visual content was designed to capture the aesthetic of Instea SS2, showcasing product photography, in-store ambiance, and lifestyle shots that resonated with the target audience.
Photographed the interior of Instea SS2 branch, along with the Instgaram Content Write up & grid planning.
This approach enhanced engagement, conveyed brand authenticity, and strengthened the brand’s digital footprint.
Love what you see? If this resonates with you and your brand, and you'd like something similar for your social media, let’s connect and bring your vision to life! ✨
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Posted Oct 29, 2024
An enticing gastronomy experience - I managed Instea @ SS2's social media content planning, creation, and photography to create a cohesive online presence.
