INSTEA | Social Media Creator, Photography & Content Planning

Instea Creative Tea & Coffee Bar is a place that serves creative tea that infuses with inspiration to spark ideas or conversations.

Founded by John Chua, he has a keen experience in the franchise business. He founded Instea international 2018 that aims to transform the culture of drinking tea in this new era by constantly pushing boundaries to be innovative.

The primary goal of this hire is to manage Instea SS2's social media channels—Instagram and Facebook—while creating fresh, engaging content to showcase their latest drinks, offerings, and promotions.

For about 3 months, I managed Instea @ SS2's social media - Instagram and Facebook - in content planning, creation, and photography to establish a cohesive online presence.

I developed content calendars, aligning with the brand’s promotions and events, ensuring consistency in posting schedules. The visual content was designed to capture the aesthetic of Instea SS2, showcasing product photography, in-store ambiance, and lifestyle shots that resonated with the target audience.

This approach enhanced engagement, conveyed brand authenticity, and strengthened the brand’s digital footprint.

Love what you see? If this resonates with you and your brand, and you'd like something similar for your social media, let’s connect and bring your vision to life! ✨