The project aims to conduct comprehensive market and user research to design and build a prototype for a web analytics system, positioned as an alternative to Google Analytics 4 (GA4). The system focuses on delivering actionable insights while addressing gaps identified in the current analytics offerings.

Conduct a detailed analysis of existing web analytics solutions, including GA4, to identify strengths, weaknesses, opportunities, and market needs. This will shape the design of the new system and ensure it meets user expectations.

Engage with a diverse group of potential users (marketers, analysts, developers) to gather qualitative and quantitative data on their pain points with existing tools. Understand their needs and prioritize features that provide enhanced usability and reporting.

Build a working prototype of the analytics system based on research findings. The prototype will focus on intuitive user interfaces, customizable reports, and easy integration with popular digital marketing platforms.