Into Human Design – Web Design

Human Design is a holistic system that aims to provide a framework for understanding a person’s energy dynamics and their interactions with the world. It integrates principles from astrology, the I Ching, the Kabbalah, the Hindu-Brahmin chakra system, and quantum physics.

The client's goal was to design a website that could facilitate selling readings, share knowledge effectively, and attract new customers through a seamless user experience. 

The Goal

Space to attract users, book sessions easily and spread knowledge.

Make this service as direct and concise as possible taking into consideration the importance of information.

The Challenge

Present an easy-to-navigate way of an otherwise unknown practice and create conversions.

Main Goal

Directing users to the product was the most important flow in this project, given that the goal of this space was to sell Human Design reading sessions. Every session was re-directed towards an in-depth description and main details, including duration, price, and session level. 

Checkout Section

Designed an intuitive booking and payment process for seamless transactions

Simplified checkout steps to minimize user friction

Implemented clear, actionable prompts guiding users through payment.

Outcome

In the first month, the website successfully engaged over 200 new users with the collaboration of social media marketing. This led to the collection of 40 personalized email leads and the sale of 35 readings, resulting in a fully booked schedule for the month.

Information on Human Design is necessary and incredibly vast. Four main information categories were selected to stay in the header overflow menu, and the rest was chosen to go towards the blog.