Local Liquids - Brand Design

Business Information

Business Name: Local Liquids

Industry/Niche: Cold Pressed Juices, Nut Milks, and Teas (at Markets)

Brand Personality

Brand Description: Local source of health and abundance

Emotions to Evoke: Pacific Northwest Vitality

Target Audience

Ideal Customer: Repeat customers purchasing at markets or subscribing to weekly deliveries

Demographics: All ages, all genders

Interests: Personal health, vitality, enjoying life through refreshments

Competitor Analysis

Competitors: All bottled juices and milks

Competitor Logo Feedback: Competitors' logos do not appeal to locals and are too generic. Local Liquids' logo should feel homey.

Design Preferences

Color Scheme: Simple earth tones with one bright accent color (yellow, orange, or red)

Font Style: Modern with elements integrated into the image, making the letters come to life

Symbols/Icons to Include: Tree and water

Logo Usage

Primary Usage: Website, business cards, banners, social media

Size/Layout Preferences: Circular

Preferred Logo Style:

Drawn to circular logos for their wholesome flow

Enjoys incorporating natural landscapes and plants into the logo, integrating these elements with the lettering

Prefers simple colors with one prominent accent color

Summary

Local Liquids was seeking a logo that embodies the vitality and abundance of the Pacific Northwest. The goal was to use simple earth tones with a bright accent color and integrate natural elements like trees and water into a modern, circular layout. The logo should evoke a sense of home and health, appealing to a broad audience interested in personal vitality and natural refreshments.