THE CHALLENGE Revenue teams lose momentum
Pedro Welison
THE CHALLENGE
Revenue teams lose momentum when leads sit between a form submission, qualification, routing, and the next meaningful follow-up.
THE SOLUTION
Pipelin is a lead automation platform concept that captures, qualifies, and routes prospects without manual follow-up. It makes the flow of work visible from first signal to sales ownership.
WHAT I BUILT
• Visual lead-capture and routing workflow
• Qualification rules with scoring thresholds
• Automated welcome and nurture sequences
• Real-time activity feed and pipeline analytics
• Routing controls for market, company size, and priority
• Responsive dark-mode SaaS dashboard
DESIGN APPROACH
A high-contrast operations interface uses deep navy, teal, and lime signals to make automation states, decisions, and performance easy to understand at a glance.
THE OUTCOME
A deployment-ready product demonstration combining workflow UX, data visualization, automation strategy, and frontend engineering.
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Posted Aug 13, 2026
THE CHALLENGE Revenue teams lose momentum when leads sit between a form submission, qualification, routing, and the next meaningful follow-up. THE SOLUTION P...
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