Upgrading Google Analytics
Annie Vu
Technical Support Specialist
Data Analyst
Google Analytics
Google Tag Manager
Shopify
Heywear
A retail brand in NYC needed to upgrade their GA from Universal Analytics to GA4 on their Shopify store.
Understand the existing GA implementation
I explored the Google Analytics implementation to understand the existing goals and the native Shopify integration with UA.
Set up Google Tag Manager
I created a new container and tag in GTM. At that time, Shopify did not have a native integration with GA4. I then installed the container in the Shopify theme.
I set up events in GA4 corresponding to the existing goals in UA.
Set up cross-domain measurement
Customers are taken to a different domain outside Shopify to book an appointment. I set up cross-domain measurement to link the customer's activity on Shopify and the appointment software.