Hojja Packaging Design

Hojja is a luxury cat food brand that aims to offer a fine dining experience to feline companions, a concept that is relatively uncommon in Taiwan. To build the brand and provide a unique visual experience for potential customers, I referenced Western dining culture. My primary objective was to establish a premium image through the use of high-quality photographs, conveying feelings of trust. The brand's packaging was designed with black and bronze gold as the primary colours, with other vivid colours utilised for defining various flavours on the labels. The packaging features minimalistic design to maintain a cohesive aesthetic. If displayed in any shopping malls, this collection of products would offer a strong visual presentation.