After conducting a full UX and UI audit of the previous Bitly website, I led a complete redesign of the entire experience - including a brand refresh focused on color and typography.

The goal was to make the interface bolder, fresher, and more intuitive, while simplifying how users interact with Bitly’s core products: the Link Shortener and QR Code Generator.

Design enhancements focused on:

Introducing a clean, spacious layout with strong visual hierarchy

Using vibrant blues and bold CTAs to drive conversion

Refreshing typography for approachability and modernity

Integrating dynamic lines and illustration elements to reinforce

Bitly’s core theme of connection

Improving mobile responsiveness and overall accessibility

The result is a modern, conversion-driven SaaS experience that positions Bitly as a category leader - while making its tools more usable, engaging, and visually cohesive for millions of global users.