Vilgain Spec Ad Campaign: The Art of Nutrition
Lubos Belak
Spec campaign for Vilgain
A concept ad campaign for Czech lovebrand Vilgain, exploring cinematic product photography across their electrolyte drink, protein bar, protein milkshake, and supplement lines.
Hand gripping electrolyte drink carton with fire background
Hand with water drops falling onto electrolyte drink carton
Macro water droplet on yellow carton surface with lens flare
Woman on yoga mat reaching for electrolyte drink, bird's-eye view
This was a fully speculative project, operating without a brief to allow for unconstrained creative exploration. We aimed to discover how far we could push the boundaries of AI-generated visuals for functional nutrition products, treating them closer to high-end fashion or beauty items.
Vilgain Double Trouble Protein Bar with bold typography
Macro chocolate texture with vertical ridges and air bubbles
Cross-section of chocolate-coated protein bar with caramel center
Utilizing Nano Banana 2 for the static assets and Seedance 2.0 to bring them to life with motion, we designed the imagery to elevate Vilgain's functional nutrition into a premium visual experience—using dramatic lighting, macro textures, and dynamic environments.
Man in sunglasses drinking Vilgain Protein Milkshake outdoors
Hand holding Vilgain Protein Milkshake carton at outdoor dusk
The video spec ad
This spec ad centres on a familiar scenario: a woman picks up a glossy protein bar in a shopping centre, flips it over, and is confronted with a list of ingredients that, to put it nicely, are less than appealing. The bar goes back on the shelf... Or is it?
Created with Seedance 2.0, the ad capitalises on the tension of label-checking, positioning Vilgain as a clean, no-nonsense alternative.
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Posted Mar 20, 2026
Spec ad campaign for Czech brand Vilgain, featuring AI-generated cinematic product photography of their protein bars, electrolyte drinks and protein milkshakes.
