Social Media Management - Higher Education
Hillary Diehl
Overview
I worked as a full-time marketing and communications professional in the Office of Admissions at a small College for nearly four years, managing enrollment marketing activities. During my time there, I was the sole manager of the Office of Admission's social media accounts, targeting prospects interested in applying to college.
My Role
Overall social media strategy
Content calendar creation and management
Content creation and design
Video editing
Caption writing
Post scheduling
Community management
Analytics + reporting
Content Pillars
INSPIRE. College is a time for self-discovery and growth. My content helped prospects to envision the academic and extracurricular possibilites for them on campus through storytelling.
SUPPORT. Applying to college can be an overwhelming process. My content helped to explain these proccesses at the most relevant times, aligned with the customer journey.
EXCITE. Selecting a college is a largely emotionally-driven 'purchase'. My content appealed to these emotions by showing the community, spirit, and joy in student life.
Story Design
Instagram Post + Copywriting Samples
[CAPTION]
🍂October is here!🍂 That doesn't just mean sweater weather and Pumpkin Spice Lattes...but college applications, too! And we know paying for college is probably on your mind.
Here's what you should know:
1️⃣ The Free Application for Federal Student Aid (FAFSA) form helps colleges determine your eligibility for need-based financial aid. As of today, October 1, 2020, the FAFSA is officially available for seniors.
2️⃣ R-MC offers a $1,000 grant, simply for filling the out the form!
3️⃣ We offer other types of aid, too! Check out our #linkinbio to explore all of our scholarships, grants, and loans.
*Photography was taken during the COVID-19 pandemic. I do not own this photography.
[CAPTION]
Known as the 'Center of the Universe' for our proximity to cities like D.C. and Richmond + our accessible location right along an Amtrak train station, Ashland makes for the perfect college town!
From catching a movie at the historic theater to exploring the town's trendy restaurants, R-MC students have options! Check out our story highlight to learn a little more about Ashland and some of our students' favorite spots.
Come see the Center of the Universe for yourself! R-MC campus visits are available at [link].
Video Sample
I developed the concept for this video, wrote the script, and coordinated the 'actors'. I did not film or edit this video.
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Posted Apr 20, 2023
Samples of my work as the sole social media manager for a US college's Admissions Office for nearly 4 years.
