Good emails mix great pictures and smart design that looks good on any device. But it’s not just about looks; clever writing that works with the pictures makes your message even clearer. Plus, things like subtle animations or interactive buttons can really grab attention and make your email stand out. Just sending plain text emails won’t cut it; they often get ignored because they’re not visually interesting. If your email doesn’t look good right away and offer something engaging, people probably won’t open it, and definitely not again. So, using the design tools your email platform gives you, and thinking about how your words and visuals work together – maybe even adding a little extra flair – is key to making emails that people actually want to see and read.