Pimp My Ride: Customizing Cars & Creating Culture

Louis Adorno

Louis Adorno

A feature case study analyzing MTV's Pimp My Ride as a discursive representation of the car customization subculture, and as a hallmark of 2000s reality television's obsession with commodity fetishism.
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Posted Apr 13, 2024

A feature case study analyzing Pimp My Ride's representation of the car customization subculture, and television's obsession with commodity fetishism.