Digital Marketing Strategy and Execution for savvy navvy
Core Marketing Activities
Responsible for developing the overall growth marketing plan, acquisition strategy, forecasting, analytics and budget management
Leveraged a combination of paid search, paid social, app store ads, SEO and influencer marketing campaigns to achieve the following:
Results
Grew app downloads from circa 130k to 2m.
Doubled both our customer base and ARR
Increasing return on ad spend (ROAS) from 60% to >100% between 2021 - 2023
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Posted Apr 16, 2024
Crafted a comprehensive digital marketing strategy combining paid advertising, SEO and conversion rate optimisation to double customer base and ARR
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savvy navvy
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