Digital Marketing Strategy and Execution for savvy navvy

Core Marketing Activities

Responsible for developing the overall growth marketing plan, acquisition strategy, forecasting, analytics and budget management

Leveraged a combination of paid search, paid social, app store ads, SEO and influencer marketing campaigns to achieve the following:

Results

• Grew app downloads from circa 130k to 2m.
• Doubled both our customer base and ARR
• Increasing return on ad spend (ROAS) from 60% to >100% between 2021 - 2023