As the marketing coordinator for Exit Advisors, one of my main tasks was to do social media management. My job was to create interesting content for platforms like LinkedIn, Facebook, and Instagram. I would post 2-3 times a week, sharing tips on business valuation, and exit strategies, and promoting webinars. My goal was to establish our company as a trusted source of expertise in M&A by providing valuable insights and industry trends. I also used social media to promote webinars, where we shared valuable information to educate our audience and connect with others in the industry. Through consistent and targeted content, my aim was to increase our brand visibility, build an online community, and engage with our audience.

As part of my marketing responsibilities, I tracked and analyzed the performance analytics of our blogs and content. By monitoring key metrics and trends, I gained valuable insights into our audience's engagement and preferences. This data allowed me to optimize our content strategy and make data-driven decisions. I prepared and delivered weekly reports, highlighting the performance metrics and key findings to the team. These reports provided valuable information for assessing the effectiveness of our content efforts and identifying areas for improvement, driving the success of our digital marketing initiatives.