The Genius Community project represents one of our most holistic brand development collaborations, combining intuitive design, sacred geometry, and evolving brand elements to create a complete identity for the alchemist coach, Layard, who has worked alongside the mastermind William Whitecloud and continues to provide his wealth of knowledge to both that community and his newly formed one. This case study explores our creative process across multiple touch-points including website development, logo design, and custom business cards-showcasing how we translated metaphysical concepts into tangible brand assets.

Genius Community presented a unique opportunity for our agency to work with an alchemist coach seeking to create a brand experience that transcended conventional design approaches. The client required a complete brand ecosystem that would reflect their metaphysical practice while maintaining a professional, accessible presence. Our collaboration extended across multiple touchpoints including:

A bespoke website centred around sacred geometry

An intuitively developed brand mark

Custom business cards with cryptic design elements

Ongoing brand evolution strategy

This project exemplified our agency’s approach to creating brands as living, evolving entities rather than static identities-a philosophy we bring to all our client partnerships.

Creating a brand identity for an alchemical coaching practice presented several unique challenges. The brand needed to:

Visually communicate complex metaphysical concepts

Balance esoteric elements with professional accessibility

Create a website experience that felt immersive and “out of the ordinary”

Develop assets that could evolve organically with the business

Establish credibility in a specialised field

Our approach required deep collaboration with the client to understand both the practical and philosophical underpinnings of their practice.

Intuitive Design Process

The website development for Genius Community began not with wireframes or technical specifications, but with a shared intuitive vision. Both our team and the client could visualise the end result before the first line of code was written-a testament to the deep alignment established in our partnership.

The cornerstone of the design concept was the Flower of Life geometric pattern-an ancient sacred geometry symbol representing the fundamental patterns of creation. This powerful motif informed both the visual and structural elements of the site.

You can experience the immersive website firsthand by visiting the Genius Community site here

An Evolving Digital Presence

Rather than treating the website as a finished product at launch, we approached it as a living organism-one that would grow and adapt over time. Since the initial release, we’ve implemented several incremental enhancements based on user feedback and evolving business needs.

This approach aligns perfectly with our philosophy of Looking Beyond the Brand, where we discuss how the most effective brands continuously evolve rather than remaining stagnant. Each refinement to the Genius Community website has strengthened both functionality and brand alignment.

The Genius Community logo emerged through a truly intuitive design process. Rather than beginning with multiple concept options, we collaboratively navigated toward a single vision that evolved through minor refinements during the development stage.

This organic approach allowed us to continuously refine the visual mark until both parties recognised it as the true representation of the brand’s essence. The final logo seamlessly integrates with the website’s sacred geometry theme while maintaining its strength as a standalone identity element.

QR Code Innovation

The business cards for Genius Community represent one of our most innovative print productions. The reverse side features a completely customized QR code that transcends typical utilitarian design. Our team transformed the standard QR pattern into a brand-aligned shape that contains a hidden cryptic message-an easter egg that rewards the particularly observant or intuitive viewer.

This creative approach to a typically mundane element demonstrates our commitment to infusing meaning into every aspect of brand expression. The intrigue created by this customised element has proven to increase engagement, with recipients spending more time examining and sharing the unusual design.

Refinement Through Real-World Testing

After the initial production run, we conducted a hands-on review process where the cards were distributed at various international events. This real-world testing revealed an opportunity to enhance the tactile experience through an alternative lamination process.

Our upcoming production run will incorporate this refinement-demonstrating our commitment to continuous improvement across all brand touch-points. This iterative approach ensures that each version builds upon the success of previous implementations while addressing any identified opportunities for enhancement.

Our collaboration with Genius Community continues to flourish, with several exciting projects currently in development. While we maintain confidentiality about specific upcoming assets, we can share that our partnership is expanding to include additional business tools and brand expressions.

This ongoing relationship exemplifies our agency’s approach to client partnerships- we don’t simply deliver projects and move on. Instead, we become long-term collaborators in building and evolving successful brands.

The Genius Community project showcases our agency’s ability to translate intuitive concepts into tangible brand assets. By embracing an evolutionary approach rather than treating deliverables as fixed endpoints, we’ve created a brand ecosystem that can grow and adapt with the client’s business.

This case study represents just one example of how we approach brand development as a holistic, ongoing process rather than a series of disconnected projects. The success of this collaboration demonstrates the power of combining intuitive design processes with strategic brand thinking.