This one is very focused on clarity and conversion.

🔗 https://www.salescareerblueprint.com/

This brand is all about helping people break into sales and actually build a real career, not just learn theory but understand what it takes to get hired and succeed.

So the direction for this wasn’t just about making it look good. It needed to feel simple, direct, and easy to follow because the audience is coming in at different levels of understanding.

I focused on structure first. There’s a lot of information, so the goal was to organize everything in a way that feels clear and not overwhelming.

Clean sections, strong hierarchy, and intentional spacing so people can move through the page without getting lost.

I also made sure the structure supports both SEO and conversion. The messaging is placed in a way that builds understanding step by step, and the call-to-actions are positioned to feel natural, not forced.

It’s one of those projects where the design really supports the message and helps guide people to take action.

Collaboration with Kajabi legend, Chris Moore.