I started working with Benita in 2025 through the Kajabi Experts platform. We began with a website redesign along with a few opt-in and sales funnels, and later that year, I also built her second full Kajabi website.

🔗 https://www.benitadavis.com/

Goal From the start, she wanted a site that felt clean, professional, and modern but still very aesthetic. Since her brand is in the hair industry, it couldn’t feel too plain or generic. It needed that polished, high-end look you’d expect from a premium salon.

Strategy My approach was to keep everything intentional, nothing excessive, nothing distracting. I focused on creating a smooth user flow where each section naturally leads to the next, while still letting the visual side of the brand stand out.

Design I leaned into clean layouts, refined typography, and strong spacing to create that elevated feel. The goal was to make the site look high-end but still easy to navigate, so it feels both professional and inviting at the same time.

SEO Behind the design, I made sure the structure supports SEO. Clear hierarchy, proper heading usage, and organized content all help the site perform better in search while keeping everything easy to read.

Conversion For the funnels and key pages, everything was designed with conversion in mind. The flow, messaging placement, and calls-to-action are all intentional so users know exactly what to do next without feeling overwhelmed.

Result She’s been very happy with the results and has continued to hire me for multiple projects since then. It naturally turned into a long-term collaboration, which really says a lot about the outcome and the trust we’ve built.