City Core Ltd Website Design & Development

City Core Ltd is a forward-thinking Nigerian company specializing in financial and real estate solutions, with a mission to provide integrated investment services across the value chain. Their offerings span real estate portfolio management, project financing, land savings schemes, mortgage facilitation, and NHF/RSA entitlement processing. With operations in over 11 cities and a total revenue of over ₦20 billion since 2021, the company needed a strong digital presence to reflect its credibility and ambitions.

The primary objective was to design and develop a professional website that positions City Core as a leader in real estate finance and investment services. Specifically, the project aimed to:

Digitally communicate the breadth of City Core’s services and expertise.

Present the company’s leadership and team in a visually engaging manner.

Improve client onboarding through intuitive access to core offerings (e.g., BuyBack programs, NHF/RSA processing).

Establish trust through clear, well-structured content and modern design aesthetics.

Ensure the site is responsive, fast, and SEO-optimized for discovery by local and global clients.

One key challenge was translating a complex and diverse range of financial services into a clean, digestible web format. The brochure provided extensive information, but much of it was in text-heavy form with overlapping service categories. The design process required thoughtful content hierarchy, clarity in service segmentation, and the creation of a visual identity that captured City Core’s innovative yet professional image. Also, aligning with the brand's voice while modernizing their digital presence required close attention to detail.

To address these challenges, I began by auditing the brochure and breaking down the content into structured web sections: About, Services, Initiatives, Team, and Contact. I developed wireframes and prototypes that highlighted key statistics, service flows, and calls to action. A minimalist but authoritative design style was adopted to inspire trust. The team page was personalized with role-based photos and bios to humanize the brand. The final result included:

A fully responsive, fast-loading, and SEO-friendly website.

Clear service categories with dedicated pages for real estate, mortgages, project financing, and land savings.

Integrated contact forms and mapped directions for local reach.

A future-ready structure, allowing City Core to add blogs, career pages, or client portals as needed.

This digital transformation positioned City Core Ltd to better engage with investors, clients, and stakeholders, while reflecting the innovation and leadership that define the brand.