Creating Engaging Social Media Content for a Facebook Group

In this project we set out to create content that would elicit engagement and resurrect the group from a ghost town to a thriving community.

 

The group was set up for business owners to advertise their business and active engagement in the group is critical for posts to be seen by every member of the group.

 

Two problems the owners tried to solve was poor engagement and poor sales. Sales in this context meant getting members of the group to pay for an opportunity to advertise directly in the group.

 

I figured out that people like free, so if we give them a lot of free opportunities to advertise their products, when they have success, they would be more likely to pay to continue using the service.

 

Working with this group was exciting as I learnt the type of content which elicited much engagement from that community and I loved working with the owner who was very easy going.

 

I would love to work on more projects like this. I am just waiting to manage your community to see it vibrant and profitable for you.