Redesigning Amour: A Refined Experience for Wedding Planning

Overview

This project was a website landing page design for Amour, a wedding planning service dedicated to creating unique and memorable wedding experiences. The site reflects the brand's elegance and attention to detail, showcasing services, testimonials, and a gallery of beautifully captured moments. The design aims to evoke romance, professionalism, and a sense of personalized service.

Project Role

As the lead designer, I was responsible for crafting the visual layout, selecting imagery, and ensuring that the overall aesthetic aligned with Amour's brand values. I handled the design from concept to execution, including wireframing, selecting typography, and refining the user experience to guide potential clients seamlessly through the site.

Problem & Solution

Amour needed a landing page that showcased its premium wedding planning services and captured the emotional essence of their work. The previous site was visually unappealing and unclear, leading to low engagement.

I redesigned the page to be visually stunning and user-friendly, integrating elegant imagery, refined typography, and clear navigation. The new layout highlights Amour’s unique approach, with strategic calls-to-action that guide users to explore services and book consultations, resulting in a more engaging and effective user experience.