Beauty Feed Concept Test for DERM x PLAYFUL
Mont Carver
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Posted Jan 14, 2026
Derm-coded, playful beauty feed test: ingredient-led posts + routine moments + save-worthy tips, wrapped in clean energy.
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DERM x PLAYFUL FEED TEST — “Clinic Results, Sticker Energy”
A concept grid built to show how a modern skincare brand can feel dermatologist-clean without losing personality. Think: crisp, credible, ingredient-forward visuals—plus playful Y2K microcopy that makes people stop, smile, and save.
This test is designed as a repeatable content system (not just a cute layout). The feed cadence mixes:
Benefit-led product heroes (clear promise, no fluff)
Routine moments (quick steps that feel doable)
Texture + sensorial shots (the “I need this” swipe factor)
Derm-style education (simple, readable, screenshotable)
Playful captions + sticker-note details (light tone, high trust)
The goal: a grid that looks premium and consistent at a glance, while each post still works as its own hook—education that converts, aesthetics that feel collectible, and a tone that keeps the brand human
