Joanne Branding
Eunji Maria Shim
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Posted Oct 26, 2022
“Clothes like dried flowers. Slow, feminine, and elegant.”
“Clothes like dried flowers. Slow, feminine, and elegant.”
Web Experience
To create a cohesive brand experience by fully sharing the brand personality of “aesthetic” and “feminine.” The website also leads users' journey to order tailored clothes.
Brand Concept
Rise of fash-pace fashion, Joanne, also a name of the fashion director of Joanne co., wants to be a boutique collection that inspires people to love the slow-pace of fashion with quality tailor-made.
Joanne is an elegant, feminine, and high-quality, tailored boutique brand worn by people who love slow fashion, like dried flowers, with the detail of a designer’s touch.