Joanne Branding

Web Experience

To create a cohesive brand experience by fully sharing the brand personality of “aesthetic” and “feminine.” The website also leads users' journey to order tailored clothes.

Brand Concept

Rise of fash-pace fashion, Joanne, also a name of the fashion director of Joanne co., wants to be a boutique collection that inspires people to love the slow-pace of fashion with quality tailor-made.

Joanne is an elegant, feminine, and high-quality, tailored boutique brand worn by people who love slow fashion, like dried flowers, with the detail of a designer’s touch.