Project Overview – Mon Trésor Paris (MTP) by Vision Agency
At Vision Agency, we understand that Mon Trésor Paris (MTP) is not just a luxury brand—it’s a statement of opulence, timelessness, and aspiration. Our mission is to craft a brand experience that positions MTP at the forefront of the luxury leather goods industry, directly competing with global icons like Louis Vuitton, Hermès, and Dior.
Our Approach:
Brand Strategy & Positioning:
MTP stands for prestige, craftsmanship, and exclusivity, and our goal is to ensure these pillars are reflected at every customer touchpoint. The MTP customer embodies a lifestyle that’s only accessible to the global elite—the top 1%.
We will develop a narrative that elevates MTP as a brand for those who value luxury as a statement of identity, drawing inspiration from brands that exude timeless elegance.
Brand Story & Evolution:
MTP’s origin story is rooted in the personal journey of the founder, who identified a gap between affordable luxury and the ultra-exclusive market. Vision Agency will evolve this narrative, positioning MTP as a new breed of luxury, where craftsmanship and personalization meet innovation.
The relaunch will focus on celebrating MTP’s handcrafted, limited-edition products while amplifying the founder’s personal quest to disrupt the traditional luxury market.
Customer Experience & Personalization:
At Vision, we believe that luxury goes beyond the product—it’s the experience. We’ll create a highly curated customer journey that reflects MTP’s dedication to bespoke craftsmanship and exclusivity.
From limited-edition collections to personalized shopping experiences, Vision will develop a seamless e-commerce platform and in-store experiences that emphasize MTP’s premium positioning.
Digital & Market Strategy:
Global Positioning: We will target key luxury markets, leveraging both digital platforms and exclusive partnerships to position MTP as a direct competitor to legacy brands.
Omnichannel Marketing: By combining innovative digital campaigns, influencer collaborations, and high-end editorial content, we’ll ensure that MTP’s brand presence is as elite as its product line.
Data-Driven Decisions: Utilizing advanced analytics, Vision will identify the highest-value markets and customer segments, tailoring campaigns to reach aspirational consumers across all touchpoints.
Project Goals:
Elevate Brand Perception: Position MTP alongside the world’s most iconic luxury brands through an integrated branding and marketing strategy.
Create a Legacy: The vision for MTP is not only to grow into a coveted luxury brand but to build a legacy that transcends generations, with a clear pathway to attract potential interest from major luxury groups like LVMH.
Drive Exclusivity & Demand: With a focus on limited releases, personalized collections, and premium customer experiences, Vision will cultivate a sense of exclusivity and desire around MTP, increasing brand equity and market share.
