Sandra Carey is a passionate and talented expert in her field, who approaches her work with a warmth and sophistication that I tried to embody in my design for her professional therapy practice, The Center for Vitality and Balance.

The challenge was to create a brand identity that highlighted Sandra's personalized, client-centric approach and calming demeanor.

I designed her logo in text form, focusing on the professionalism and elegance of the text, mixed with the script font to symbolize the calming nature of her approach in helping her clients through her services.

I chose to use soft, welcoming colors, such as blues and greens, with the contrasting vibrant tones, to create a calming and inviting atmosphere that echoed the comfort and approachability.

A combination of modern, elegant fonts conveyed professionalism while maintaining a warm and approachable feel.