PLUX Brand Identity & Design System

PLuX is a design led tissue brand created to solve a simple problem: where to keep tissues in your car. Its hero product is a sleek, approachable tissue can designed specifically for modern car interiors.

The project covers the journey from product concept and brand strategy to identity, packaging, marketing collateral, and launch, transforming an everyday necessity into a thoughtfully designed car accessory.

Traditional tissue boxes are bulky, packets get lost or crushed, and most solutions feel out of place inside a car. PLuX needed to offer a practical solution while building a brand that felt sleek, approachable, and contemporary.

- Solve the Tissue Issue: Create a purpose-built car tissue solution.

- Balance Function & Design: Make practicality feel visually considered.

- Build a Distinctive Identity: Create a modern, approachable brand system.

- Design for Growth: Build a flexible identity for future product extensions.

Prepare for Launch: Extend the brand across packaging, digital, social, paid media, and marketing collateral.

The process began with the everyday “tissue issue” inside cars—bulky boxes, misplaced packets, and limited accessibility. The core brand pillars were identified as Sleek, Approachable, Functional, and Distinctive, with the car tissue can established as the hero product.

The mood board explored modern automotive interiors, soft product forms, pastel surfaces, clean layouts, and contemporary lifestyle aesthetics.

Primary Palette: Soft Pastels, Warm Neutrals, Clean White, and Subtle Lavender.

Typography: A clean, modern sans-serif system paired with a refined display typeface to balance functionality with personality.

Logo and visual concepts were developed around the idea of “plucking” a tissue, leading to the PLuX name and identity. Product exploration focused on creating a tissue can that feels natural within a car interior compact, accessible, and visually considered.

The identity was extended into packaging, product mockups, social media, paid advertising, digital assets, and marketing collateral. The “Solve the Tissue Issue” campaign provided the central communication platform, connecting the product's everyday problem to a clear, memorable launch story.