recently wrapped a really fun project with Furrbby, a pet br...
Jesus Malo
recently wrapped a really fun project with Furrbby, a pet brand that needed traction fast.
We focused on tightening their paid media stack across Meta and Google, dialing in catalog + retargeting, and cutting anything that wasn’t pulling its weight. ROAS moved from ~1.5 to around 2.9–3, while keeping budgets efficient and scalable.
I’ve worked with 30+ pet brands over the years, and this one reminded me why I like the space so much: clear behavior signals, tons of creative angles, and fast feedback loops.
If anyone here is in ecom and struggling to get consistency from paid ads, happy to share what worked, what didn’t, and how we approached testing on this one.
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Posted Jan 2, 2026
recently wrapped a really fun project with Furrbby, a pet brand that needed traction fast. We focused on tightening their paid media stack across Meta and Go...
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