Social Media Design System for Flavour Lab
Roseline Bassey
A self-initiated project exploring what a social media design system could look like for a modern restaurant brand.
Flavour Lab is a concept brand built around making food feel exciting, craveable, and shareable online. The brief I set myself: design a flexible system that could support multiple content types, promotions, menu highlights, brand storytelling, customer engagement, without the feed ever looking repetitive.
I designed a collection of distinct layouts built around bold typography, strong visual hierarchy, and dynamic compositions. Each layout serves a different content objective while staying visually consistent across the system.
The result demonstrates how a food brand can publish frequently and across campaign types, from driving orders to building awareness, while keeping the visual identity sharp and memorable.
This is a concept project created to explore social media design systems for the food and beverage space.
Like this project
Posted Jun 20, 2026
social media design for promotions, menu highlights, and brand storytelling. For food and beverage brands needing visual consistency and a content system
