The Ask: Destigmatize waxing and build confidence driven brand identity. Insight: Waxing is often seen as painful or taboo , but for many women, it’s about empowerment and self-care. The Big Idea: “Pretty Girls Don’t Gatekeep.” Share secrets, tips, and rituals around beauty/wellness. “Waxing isn’t a luxury its’ a lifestyle” Execution:

Instagram Holiday campaign

Product bundle deals and highlighted specials

OOH: product focused visuals highlighting holiday sales and specials.

Created urgency-driven content countdowns and reel teasers across Instagram and TikTok, featuring bundle deals and flash discounts. → Resulted in a 33% increase in website traffic and a 28% uptick in appointment bookings during the Black Friday weekend.

Sent exclusive early access offers to loyalty clients with personalized service and product bundles. → Achieved a 42% open rate and generated $3.5K in pre-booked appointments within 48 hours.

Installed holiday-themed “Naughty or Nice, Just Wax” signage in pop-up booths and partner stores. → Contributed to a 16% increase in walk-in traffic and sold out retail aftercare bundles.