PGGW | Waxing Lifestyle Brand Campaign
Brenae Ford
The Ask: Destigmatize waxing and build confidence driven brand identity.
Insight: Waxing is often seen as painful or taboo , but for many women, it’s about empowerment and self-care.
The Big Idea: “Pretty Girls Don’t Gatekeep.” Share secrets, tips, and rituals around beauty/wellness. “Waxing isn’t a luxury its’ a lifestyle”
Execution:
Instagram Holiday campaign
Product bundle deals and highlighted specials
OOH: product focused visuals highlighting holiday sales and specials.
Impact: Turns a service into a lifestyle brand, making waxing conversational and aspirational.
Social Forward campaign
Created urgency-driven content countdowns and reel teasers across Instagram and TikTok, featuring bundle deals and flash discounts.
→ Resulted in a 33% increase in website traffic and a 28% uptick in appointment bookings during the Black Friday weekend.
Sent exclusive early access offers to loyalty clients with personalized service and product bundles.
→ Achieved a 42% open rate and generated $3.5K in pre-booked appointments within 48 hours.
Installed holiday-themed “Naughty or Nice, Just Wax” signage in pop-up booths and partner stores.
→ Contributed to a 16% increase in walk-in traffic and sold out retail aftercare bundles.
Video Content
Like this project
Posted Sep 8, 2025
Developed a brand identity and marketing campaign to destigmatize waxing and boost client engagement.
