FOX Sports LATAM: +10% monthly retention
Sebastián Falasca
Challenge
The site was losing readers because of its own ad load. Monetization had to stay without breaking the experience.
What I did
Instead of removing ads, I reorganized the reading flow with a Breaking News hierarchy and ad modules at natural break points.
Result
More than 10% monthly retention, better ad CTR, faster time to market.
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Posted Sep 28, 2026
Redesigned the FOX Sports LATAM reading flow to keep ad revenue without losing readers: more than 10% monthly retention and better ad CTR.
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