As Rosso Coffee Roasters in-house graphic designer, I take great pride in designing the brand’s social media, signage, emails, everyday cafe materials, special events

and so much more. Ensuring a cohesive and impactful brand is of utmost importance as they continue to grow as a global company at a rapid rate.

The biggest project during my time with

Rosso has been bridging the gap between our current branding and the upcoming rebrand. Rosso’s current brand has existed since 2007 and this will be the first time its customers are seeing Rosso’s visuals in a new way in 2024.

It posed an intriguing challenge: how do we enhance our current identity without veering too far from where we’ve come as a local Calgary cafe.

Navigating the vast and nuanced world of coffee, I have found so much joy in the intersection of design and coffee culture. It is a fun journey to be a part of and an honour to be leading the visuals that impact the brand’s success far and wide.