Brand Creation and Product Design

Maleka Dina, a specialty chilli sauce from Fiji, embodies a fusion of tradition and innovation. The logo reflects the sauce's family origins mixed with a modern intense flavour profile. The packaging, characterised by earthy and heat tones, stands out on shelves. Warm colours and a balanced font capture the essence of Fiji's natural beauty. Maleka Dina's social media presence is vibrant, featuring engaging content and animations that bring the chilli sauce to life. Beyond the kitchen, merchandise reinforces the brand's identity. The advertising strategy, centered on "More than just a sauce," highlights the sauce's versatility, aiming to make every meal memorable. Maleka Dina isn't just a condiment; it's a culinary journey that celebrates a Fijian family's rich heritage.