Competitive Analysis and Social Listening Report
Maria José Camelo
Role: Digital Marketing Analyst
Project Goal: Gathering number of Social Mentions for a specific period for Wiz.ai and close competitors, providing backlinks and most relevant content format.
Challenge:
Some relevant questions to uncover with the Competitive Analysis and Social Listening Report were:
Which topics are being mentioned most often?
Which content formats are being shared most widely?
Which users are the most influential?
How are sentiment and engagement changing over time?
How does Wiz.ai compare to its competitors on these metrics?
Methodology:
Identify Wiz.ai's close competitors. This was done by researching industry reports and analyzing Wiz.ai's search engine results pages (SERPs).
Collect social media data. This was done using a social media monitoring tool to track mentions of Wiz.ai and its competitors on Instagram, and LinkedIn.
Analyze the data. This involved identifying the number of mentions, the sentiment of the mentions, the most popular topics, and the most influential users.
Identify backlinks and content formats. This was done by analyzing the websites that were linking to Wiz.ai and its competitors, and by identifying the most popular types of content that were being shared.
Results:
The client was able to use the data to improve its strategy for Q4 2023, having clarity about the content pieces they can incorporate to increase brand awareness, as well as influencing their backlink strategy to gain a better online presence.
Like this project
Posted Nov 1, 2023
Gathering number of Social Mentions for a specific period for Wiz.ai and close competitors, providing backlinks and most relevant content format
