E-commerce Analytics Report and Optimization Ideas
Maria José Camelo
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Posted Oct 25, 2023
E-comerce Report for website, responding key questions to understand e-commerce performance and areas of improvement.
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Clients
eCommerce
Role: Marketing Analyst
Project Goal:
The client required to respond key questions related to their e-commerce performance, including:
- Is my traffic growing?
- Which source and medium is driving the most traffic to my website?
- What proportion of the people who visit my website are new visitors?
- Is my website converting visitors?
- What is my typical conversion rate?
- What do individuals do on my website?
- How long do visitors linger on my website?
- How many pages are they viewing?
- Really you can include anything you think might be interesting/important the more insight the better
Solution:
This e-commerce report provided comprehensive and actionable insights to improve business performance, customized to respond the questions required by the client. It is easy to use and accessible to users of all skill levels, including sections to:
- Understanding how new products or categories are performing
- Tracking the performance of marketing campaigns
- Detecting the impact of website modifications or funnel on traffic, conversion rates, and other key metrics
- Identifying areas where the website or funnel is falling short
