AI UGC Video Ads for E-Commerce & Social Media by Buse YalçınAI UGC Video Ads for E-Commerce & Social Media by Buse Yalçın

AI UGC Video Ads for E-Commerce & Social Media

Buse Yalçın

Buse Yalçın

Overview

Developed a complete AI UGC video system for MILO, a modern digital kitchen scale, combining creator-led storytelling, product demonstrations, and lifestyle-driven short-form content for e-commerce and social media.

The Work

3 vertical 9:16 AI UGC videos
Creator-led product storytelling and lifestyle demonstrations
UGC scripts, hooks, and short-form video concepts
AI character, environment, and scene development
Prompt engineering for consistent visual direction
Product-focused content designed for social ads, Reels, TikTok, and e-commerce

Approach

Combined AI-assisted video generation, UGC concept development, scriptwriting, prompt engineering, and visual direction to create realistic short-form product content while keeping the MILO scale visually consistent across scenes.
Each concept was built around a different use case, from creator-led product introduction to baking accuracy and everyday kitchen demonstrations. Warm home environments, natural creator behavior, and product-focused framing were used to keep the videos relatable, believable, and suitable for performance-driven social content.

Outcome

A cohesive set of production-ready AI UGC videos for a consumer kitchen product, designed to scale across paid social advertising, Instagram Reels, TikTok, product pages, and e-commerce campaigns.
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Posted Sep 25, 2026

AI UGC video campaign for a kitchen scale featuring 3 short-form videos, creator-led storytelling, scriptwriting, prompt engineering, and e-commerce ads.