This deck shows how I build email systems that prioritize loyalty over noise. These aren't just automations, they're intentional touchpoints that turn interest into habit, and habit into growth.

I work with brands who are done chasing clicks and want flows that actually reflect how people think, buy, and return. Whether you’re launching from scratch or reshaping what’s stale, this isn’t about templates. It’s about trust, timing, and clear creative thinking.

Strategy First → Emails with a reason to land, not just a reason to sell.

Flows that Teach, Not Shout → Welcome, Abandonment, and Winbacks, refined for clarity and long-term return.

Retention That Resonates → Campaigns mapped to moments that matter, not just the calendar.

Built for Adjustments → Data-informed, but always human-first.

Boosted first-purchase conversion by 22% through emotionally resonant welcome sequences

Reduced churn across 3 ecommerce flows with clarity-driven copy and minimal friction

Increased open rates on winback emails by 18% through restructured subject lines and segmented send logic

If your email strategy feels noisy, inconsistent, or robotic, this is the system that helps it feel more human (and get results).