Taxrise Landing Page Redesign

Web Designer

UX Designer

Product Designer

Figma

Jitter

New Design

I am excited to share my latest design project: the redesign of the Taxrise landing page. This project was a comprehensive endeavor aimed at enhancing user experience and visual appeal while effectively communicating Taxrise's unique value proposition.

Process Overview:

Research and Analysis:

Conducted a thorough analysis of the existing landing page to identify pain points and areas for improvement.

Engaged in user research through surveys and interviews to understand the needs and preferences of the target audience.

Competitive Analysis:

Performed a competitive analysis to assess how similar platforms presented their information and engaged their users.

Identified best practices and trends in the fintech industry to inform my design decisions.

Design System Creation:

Developed a cohesive design system that included typography, color palettes, and UI components to ensure consistency across the landing page.

Created reusable components for buttons, forms, and navigation elements, which streamlined the design process and enhanced the overall user experience.

Wireframing and Prototyping:

Crafted low-fidelity wireframes to map out the layout and functionality of the landing page.

Translated wireframes into high-fidelity prototypes, incorporating feedback from stakeholders to refine the design iteratively.

Visual Design:

Designed a clean, modern aesthetic that aligns with Taxrise's brand identity, utilizing visuals and graphics to enhance content engagement.

Emphasized a user-centric approach by ensuring that key information was easily accessible and actionable.

Usability Testing:

Conducted usability testing sessions to gather feedback on the redesigned landing page.

Analyzed user interactions to identify any remaining obstacles and made final adjustments to improve the overall experience.

Final Presentation:

Compiled a presentation showcasing the redesign process, key insights from research, and the final outcome.

Presented the project to stakeholders, highlighting how the redesign aligns with user needs and business goals.

This redesign project was an invaluable opportunity to apply my design skills and enhance my understanding of user-centered design principles. I look forward to your feedback and hope to inspire other designers in the community with this case study!