Campaign Planning: Develop advertising strategies and campaigns that align with the brand's goals including promotional campaigns, seasonal campaigns, or campaigns aimed at launching new products.

Audience Segmentation: Identify and target audience segments based on demographics, interests, behaviors, and shopping patterns. With a global brand, this would also include considering geographical and cultural differences.

Creative Development: Work with a team to create engaging ad content, including text, images, and videos.

Budget Management: Allocate budgets for different campaigns and monitor spending to ensure it stays within limits.

Ad Optimization: Monitor ad performance and make adjustments to improve results. This could involve tweaking the ad content, targeting different audience segments, or changing the bidding strategy.

Reporting: Generate reports on ad performance, including metrics like reach, impressions, click-through rate, conversion rate, return on ad spend, and so on. Present these reports and use the insights to inform future strategies.