Regeurk Gelato Cafe - Brand Identity / Print / Advertising
Jericho Krueger
Brand Designer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Regeurk Gelato Cafe is an ice cream shop brand, targeting an audience of 18-25-year-old males and females working professionals and young students. The brand is intended to feel luxurious, bright, engaging, welcoming and clean. Regeurk Gelato Cafe is known as one of the best gelato flavours in Canada. Our delicious gelatos contain over 100 flavours from different parts of the world to bring the authentic secret flavours from Italy and the Philippines while keeping them as affordable, organic, and healthy as possible as other competitors. The designs chosen were inspired by the mood board and mind map, creating a bright yellow for the brand's upcoming summer season, fresh, clean, eye-catching images, patterns, textures and engaging design elements for the intended audience.
Promoting the brand while maintaining the design, minimalism, fun, boldness and modernity. To create a logo to represent the brand that works with all types of media and prints. To create a basic marketing package for 18-35-year-old males and females working professionals and young students. I want the designs to be bright and with a simple layout for an eye-catching image of the brand to the viewers.
Creating a bright yellow background adds a youthful tone and two notable fonts were chosen for this typographic branding leans more toward the younger demographic of consumers reading these magazine ads.
Regeurk's social media is a further representation of clean, bright, and luxury. Combining the brand's strong typography with images of ice cream and service, their social media creates a compelling narrative for the brand at first glance.
