Imprenditore Smart is an Italian boutique consulting firm advising Italian founders across a wide range of strategic areas including management, leadership & finance. I was contracted as a web designer to lead the design & development of a series of landing pages to capture leads and run A/B testing to discover which service & messaging resonated the most with potential clients.

Designed wireframes & website in Figma

Implemented landing pages in Webflow

Developed branding variations to run A/B testing

Created conversion funnels & signup forms to capture leads

Set up analytics & data dashboards to analyse user behaviour