Imprenditore Smart
Giacomo Bottoli
Visual Designer
Web Designer
UI Designer
Figma
Webflow
Zapier
Project overview
Imprenditore Smart is an Italian boutique consulting firm advising Italian founders across a wide range of strategic areas including management, leadership & finance. I was contracted as a web designer to lead the design & development of a series of landing pages to capture leads and run A/B testing to discover which service & messaging resonated the most with potential clients.
- Designed wireframes & website in Figma
- Implemented landing pages in Webflow
- Developed branding variations to run A/B testing
- Created conversion funnels & signup forms to capture leads
- Set up analytics & data dashboards to analyse user behaviour
