Task
ArtelWorks is a boutique agency founded by a group of longtime friends — each an expert in their own field, from marketing to development. The goal was to create a bold and confident landing page that communicates the agency’s core philosophy: no templates, no conveyor-belt design — only bespoke, high-conversion websites tailored to each client.
Process
We started with in-depth interviews to extract the agency’s voice and values. The visual concept was built around clarity, precision, and understated confidence — just like their process. The layout is clean and direct, yet expressive. Animations are subtle but add a sense of craft. Text content was collaboratively refined to sound sharp and human — avoiding overused agency clichés.
In this project, I also acted as html/css coder. The code is written taking into account semantics and modern trends in website layout. The site layout is adaptive and selects well on all devices
Result
The final site acts as both manifesto and invitation: it highlights the agency’s niche positioning, experience, and personality — while making it easy to get in touch. The first client inquiries started coming in within days of launch.
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Posted Apr 12, 2024
A smart, minimal landing page for a boutique agency websites with a personal approach. Designed to reflect the team's precision, warmth, and professionalism.