Bespoke brand design for boutique wedding florist

Lucinda Wild Floristry are a boutique florist for weddings and events throughout Sussex. The main side of the business is hand crafted bouquets and smaller arrangements, so the brand needed to straddle the elegance and luxury of a wedding and event supplier, but also be seen as stylish and approachable to an everyday audience.

After initial discussions on the direction the brand should head in I got down to designing initial concepts. Elegant illustrations combined with a refined but varied colour palette and fresh typography stood out as a winning combination.

Through a collaborative approach refinements were made throughout the entire concept, until we had distilled the brand down to its core values, representing these across a variety of applications in what can only be described a high quality, boutique but approachable brand who I very much look forward to working with again on future projects.