Phreshly: Elevated Beverage Packaging to Ultra-Premium Bliss

Phreshly, a forward-thinking beverage brand, sought to revamp its packaging design for its flavors cans. The primary goal was to elevate the existing can design, transforming it into an ultra-premium representation of the brand. The client emphasized the importance of utilizing most of the packaging real estate, maintaining a premium look and feel, and incorporating specific elements from the current design.

Results: The redesigned packaging successfully elevated Phreshly's brand image, creating a visually stunning and descriptive representation of the premium beverage offerings. The enhanced design not only retained the core brand elements but also established a stronger connection with consumers through the personalized touch of the founder's message and illustration. The use of consistent colors and an ivory background contributed to a cohesive and luxurious appearance, aligning seamlessly with the brand's commitment to quality and freshness.

Phreshly's redesigned packaging stands as a testament to the successful collaboration between the client's vision and the design expertise, resulting in a product that not only looks enticing on the shelves but also communicates the brand's values effectively.